4 Signs It’s Time For A Rebrand
Rebrands can be a lot of fun!
As your business evolves, so should your brand. It’s a healthy sign.
A rebrand has the ability to help increase profit, reach a new audience, and update old branding that just doesn’t feel like you or your target audience anymore.
Feeling a shift in your business, but not sure if it’s a good choice for you, read on…
Wait, what is a “rebrand”?
— The strategic process that involves refreshing or changing how your dream clients perceive your brand. It generally focuses on updating the brand identity visuals, but can also include key aspects like the website design and messaging.
01 ✴ your products or services have changed
Maybe you started out as a wedding photographer, and now you are evolving into a family photographer. This means your niche has changed. Your updated brand should reflect the niche you currently serve and the offerings you provide.
02 ✴ You want to reach a new audience
This can mean a few different things—Serving a new town exclusively or your client base is changing. For example, your website needs to reflect their values and pain points, so you can attract and convert. Knowing your people, is everything!
Need TO reDEFINE WHO YOUR target audience is?
Snag my FREE Dream Client Workbook & get crazy clear with your messaging before you go any further (totes worth the effort!).
03 ✴ you don’t feel confident to show your website
If you’re tired of your brand, feeling embarrassed to show it, or it’s simply outdated, then you know you’re in need of a refresh. A rebrand doesn’t have to be an extensive ordeal, or even a huge investment. A little can go a long way.
04 ✴ Sales have dried up and you’re ready for something new
If you feel like you’ve been coasting or scraping by, it might be time to think about a rebrand—and hire a professional to help you reach new levels and bigger dreams.
ready for A REBRAND?
If you think it’s time for a rebrand, get in touch! Not satisfied with your current direction of your business, here are some next step options:
✓ If you’re on a budget, I’ll share some free ways to easily rebrand, DIY style (stay tuned).
✓ Shop my easy, affordable Squarespace Website Templates.
✓ If you’ve been in business for a couple years and you’ve saved for the right time to invest in custom design, and I’ll help you dive deep into discovering all of these aspects of your business, getting super clear and crafting a brand that resonates with your dream audience.
I strongly believe a heart-led, holistic brand strategy is what connects and converts. Let’s collaborate!
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