faqs

I'm a boutique brand & web design studio that focuses on entrepreneurs & small businesses that have an eye for style & a passion for their path. Whether you're an established business or just starting to dream, I'm drawn to those who have a heart for what they do, and are looking for branding that speaks to their people. I serve good-hearted product & service based businesses that are making a difference, for example...naturopaths, content creators, hair salons, coffee shops, wedding vendors, creatives, coaches, yoga studios, and non-profits.

My clients are more like friends, it's a seamless partnership. I'm laid-back and reassuring in the process. I'm looking to you for inspiration, and you're looking to me to bring your story to life. I'll give you my best work, paired with truth bombs that guide you, and an exciting experience. You will feel comfortable with my expertise, so I can make big decisions with you. And together, we'll celebrate the next chapter of your story! Let's be friends, follow me at @HeyDaniCreative.

I love working with you wherever you may call home. I have a streamlined process that helps to keep projects on track. I am also very flexible and understanding of time difference when it comes to my availability for scheduled meetings.

Sooo here's the thing. I provide a questionnaire workbook to get all the nitty gritty details. For websites I provide a content writing guide, but you should have at least done the groundwork of your business. You must have a solid idea of your ideal client, your process, business mission, products/services and of course, your business name! If you are getting brand photography, I provide a guide on style per your brand development.

Everything should be ready to go by our agreed upon start date. Failure to do so could result in rescheduling the project to a later date and/or a restart fee.

All deposits are nonrefundable as it is my way of securing your spot on my calendar. I book projects several weeks to months ahead of time, and scheduling ensures that I give all of my clients the proper amount of time that a project deserves. As a result, I turn away clients for your reserved time slot. The deposit ensure that clients are serious about moving forward with the project.

A-whole-lot more than a logo, trust me. I use a holistic approach to really take a deep dive and consider the whole picture. This deep dive helps create a blueprint for your brand, a foundation that is aligned, increase profits and build a cohesive brand that is trusted. So instead of just a logo, you get an entire look that provokes emotion and grows your reach.

Your logo collection is created to be a cohesive package.

+A brand mark is usually a simplified variation of the logo, used in situations when the main logo is not the best fit. Its paired back style makes it easier to use on things like social media, as a sticker and any other applications your specific industry might require.

+A secondary logo is another version of the main logo, with a slight difference - usually either horizontal, or centered depending on what the primary is. Just so you have all bases covered!

+Your branding is never just your logo, it is the total presence that makes up your business (and isn't even entirely visual!). From your logo, website, color palette, right through to your tone of voice, marketing, messaging, photography and how clients feel working with you (client experience).

It includes colors, image inspiration and brand 'mood', created from a Pinterest board and based off your questionnaire answers. This is a springboard for your project, but please note all images, fonts, colors, textures etc. in the moodboard will not be part of your final design, we will build upon this 'mood' and direction to make sure your design is unique and authentic to your business.

our guide will include your logo variations, color palette, buzzwords, visual inspiration, font selection and hierarchy, logo and file usage as well as using your brand in context. This is useful for you as the owner to utilize your new brand suite, as well as passing on to a future designer/web developer/anyone using your brand. It's a guide, but it's also a cushion to protect your brand.

While this answer varies business-to-business, my best advice is to evaluate whether or not your brand is serving you WELL right now. Is it bringing you the clients you've always dreamed of? Is it cohesive across the board? Is it outdated? Does it visibly stun on a first impression? If not, it may be time to consider a fresh look!

Now, a brand refresh is a bit different. A refresh is for a brand identity that has gone out of style and needs to be more modern and with the times. And in most cases, actually end up needing a full new brand.

I typically recommend that if you want to invest in branding, you go "all-in" with my process and start from scratch. I want to make sure that I serve both YOU and your ideal client in the best way possible. Oftentimes when trying to combine past elements with new, you get a pieced together looking brand which doesn’t speak to your audience. If the strategy allows me to include old brand assets (like an illustration or a particular brand color), I’ll take that into consideration!

Squarespace is a website creation platform. It's DIY friendly and easy to use.

True. However, entrepreneurs choose my templates due to their beautiful aesthetic, strategy, custom look and step by step instructions to launch quickly. Professional and unique design without breaking the bank!

The great thing about Squarespace is that it's DIY friendly and has tons of helpful tutorials. When you purchase a template you get access to a Squarespace walkthrough, and everything else that you need to know to build the template and become a smarty pants at Squarespace!

They sure are, and I've designed with that in mind. Squarespace also makes it easy to view your website on various devices so you can look good on ALL the platforms.

Squarespace plans start at $12/month. Unlike other platforms where everything is purchased separately, Squarespace packages your domain, hosting, support, and continued improvements into a single monthly or annual payment. No plug-in's! You can view the current rates here!