To build this deep connection, it requires an ongoing authenticity. Nothing we do/say/create should be on accident or just because. You want to build something that’s meaningful and on purpose.

Color is a means to add depth to your brand visual story, it's likely the first design element people notice and remember. Infusing the meaning of color in your brand is a powerful way to tell your story, evoke your personality, and even create emotional sentiments.

Ideally, a brand should stand the test of time. A lasting business name means the ability to endure ever-changing strategies, products, and services because it represents something bigger. A timeless name is the unique embodiment of your values and your heart.

Typography plays a crucial role in design. It affects readability, conveys the mood and personality of your brand, and is essential for crafting visually appealing designs.

Steal my free SEO checklist every website needs to improve traffic and grow. Basic Squarespace SEO checklist, that is so simple you can drive traffic today!

So you’re looking to add beautiful images to your website or use as content on your socials? Stock photos have gotten a bad rep as “cheesy”, and often for good reason. But it doesn’t have to be that way. These photo sources are stunning options.

I’m sharing a handful of my fave online tools that have helped me start and grow my business. This tool belt has made working from home more productive and more enjoyable. These can help any small business get organized, create seamless processes, and manage your projects well…things essential for growth.

As you business evolves, so should your brand. It’s a healthy sign. A rebrand has the ability to help increase profit, reach a new audience, and update old branding that just doesn’t feel like you or your target audience anymore.

Your website’s homepage must communicate your site’s purpose simply and as early as possible. It’s your first impression, and visitors decide within seconds if they will stay, engage, trust, buy, etc. This is how you build trust with your audience and convert those viewers into your very own dreamy clients.

Let me just say this now…The one thing you don’t want to skimp on, is your online presence. It is your first impression and kind of a big deal. No idea where to begin? I wanted to create website templates to help ambitious small businesses like yourself launch effortlessly.