4 Ways to Craft a Timeless Business Name
How do you come up with a business name? Let’s not wing it. Let’s give the name purpose and meaning so it lasts for years to come.
Ideally, a brand should stand the test of time. A lasting business name means the ability to endure ever-changing strategies, products, and services because it represents something bigger. A timeless name is the unique embodiment of your values and your heart.
These are my highly recommended and favorite tips to think about when naming your business.
⌓ People first, always
⌓ Clarity over creativity
⌓ Get in the know (research)
⌓ Think timeless
01 ✴ people first, always
Every big decision should begin and end with your dream client (target audience) in mind and ensure it's something that will speak to them. If you want to market to a high-end audience - explore classic names. If you want to work with people who are stressed and seek relaxation, something complex won't be the best idea becuase it would make them feel overwhelmed. Not sure who your dream clients or audience is? I’ve got a free workbook for you!
02 ✴ clarity over creativity
Yep, I said it. You may even have a name idea that goes deep into your story, that is great, but you don't want people asking "what does that mean?" or they can't pronounce it - that is not going to be effective. Consider what it looks like as a url. Be super clear, people should be able to tell what you do or what you sell by your name.
03 ✴ get in the know
We are all in a "saturated" market, right? Make sure you've done your research and that your name isn't too similar or taken by someone else. Check domain names, similar businesses, social handles and do a registered business name check.
04 ✴ think, timeless
Do you dream or see yourself expanding your services one day? We pivot and evolve, but that doesn't mean changing your name every few months. Save yourself the headache of starting from scratch by having a name that can scale as you grow or specialize. Your audience will thank you, because they'll always know where to find you when they look.
business name checklist:
✓ Is this name available?
✓ Is the domain & social handles available?
✓ Does it reflect the heart of my business?
✓ If I pivot, does it still work?
✓ Is it easy to pronounce?
✓ Is it easy to remember?
✓ Is it easy to spell?
✓ Does it attract my dream clients?
Ready to elevate with a strategic & stylish brand? You deserve it.
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