Brand Color Palette Narratives: Brown
Reminder: Color is a means to add depth to your brand visual story, it's likely the first design element people notice and remember. Infusing the meaning of color in your brand is a powerful way to tell your story, evoke your personality, and even create emotional sentiments.
Peek this dreamy color palette (it simply needs a moment) for a recent client, @amandatallonphoto, a motherhood photographer in Nashville, who is known for creating legacy moments and honoring mamas.
color psychology — brown:
✴ EMOTIONS
Browns are associated with feelings of warmth and natural, loyalty and trust. It's often used to create a down to earth brand experience that leaves clients feeling comforted. Brown inspires us to value the small things in life and what’s most important.
✴ COLOR PAIRINGS
It can also be paired with colors like neutrals, mauve, slate blue, and sage green to add more depth to your brand. In combination with beige, it can create a welcoming and elegant look. It’s timeless.
If any of those emotions are deeply rooted in your brand, brown may be the color for you!
✴ CLIENT SPOTLIGHT ON BROWN
You can view my client's brand in action on her website & instagram. She does a really good job at carrying her story out in all she does. Amanda Tallon Photography was a special project for me — one close to the heart. View her full brand in my portfolio.
ready to infuse color psychology into your brand story?
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